At Yards Store, we’re proud to spotlight Ray-Ban, a brand well-known for timeless eyewear and cultural significance. This year marks an exciting new chapter as A$AP Rocky steps in as Ray-Ban’s first-ever Creative Director, bringing his signature blend of music, fashion, and culture to the brand.
The Legacy of Ray-Ban
Founded in 1937, Ray-Ban was originally created for U.S. Air Force pilots, the brand quickly became a global symbol of style and functionality. Classics like the Aviator, Wayfarer, and Clubmaster have overcome trends, becoming essential accessories worn by everyone from celebrities to modern-day people.
Ray-Ban’s dedication to quality craftsmanship and timeless design has cemented its place in fashion and pop culture for over 80 years. With frames built to last and styles that never fade, Ray-Ban continues to be a staple for those who value both form and function.
A$AP Rocky's Influence
Known for his experimental style and boundary-pushing creativity, A$AP Rocky has consistently blurred the lines between music and fashion during his career. As a global taste-maker, his influence spans high fashion and streetwear - making him the perfect fit to lead Ray-Ban into a new era.
Rocky brings a fresh perspective to the brand, blending heritage designs with contemporary style. His eye for detail and appreciation for timeless pieces align seamlessly with Ray-Ban’s ethos. Expect to see limited-edition releases, bold reinterpretations of classics, and designs that celebrate individuality.
The Future of Ray-Ban
With A$AP Rocky at the helm, Ray-Ban is set to merge vintage aesthetics with modern innovation, creating eyewear that speaks to both tradition and the future. Whether you're after iconic frames or fresh collabs, Ray-Ban will continue to set the standard for timeless style.